We worked with award winning glass studio, Esque, to create a living brand identity by unifying their physical, experiential, and digital tools. This included a new website and online store, product photography, social video content, print marketing materials, and an overarching brand strategy that connected them all together.
One elegant example of our overall effort to sync-up the entire Esque brand as an interconnected and sustainable living system, was the designing of a custom fabricated steel branding iron, as a waste reduction and packaging efficiency solution.
Utilizing their already roaring glass ovens to heat up the steel, the irons are used to sear the Esque logo onto outgoing shipping crates, product binders, and anything else that had previously required a seemingly never-ending supply of additional packaging and printing materials, which had been historically wasteful, expensive, and time consuming to manage. As the cherry on top of this holistic strategy, the symbolism of fire, heat, and their juxtaposed power to render both beauty and scars tells a meaningful story about the essence of what has always set Esque apart.
Here's a video of Andi and Justin hard at work in their Portland, Oregon studio, featured on Cool Hunting.