I've built brands and then stuck with them and managed them in the real world, where the strategy meets the messy reality of actual rollout, internal adoption, and keeping it coherent when a dozen different people start to get their greasy hands all over it. I've done that as a one-man-band creative department, as an in-house creative director alongside a talented team, and as an outside partner embedded in someone else's org. I've managed boutique agencies, found & hired talent, and mentored the people doing the work. I'm resourceful by nature and savvy about realistic constraints. Some of my best work has come from limited budgets, tight timelines, and situations where the obvious solution wasn't available yet. I've learned to get busy working with what's there rather than wait around for what isn't.

I studied and started my career in interior architecture and design. What it taught me is to step back and look at the whole space before touching anything. What's working. What's missing. What needs to last. That instinct has stubbornly followed me around on every brand and creative problem I've worked on since. It's also why I tend to be useful in situations where nobody can quite agree on what the real problem is. I'm good at finding that, and good at figuring out what to do about it once we do.

My background runs from traditional ad agencies to social justice advocacy firms to digital brand shops, with a lot of independent practice woven through all of it. That range taught me to be resourceful, to work with what's there, and to find solutions that don't require doubling the budget or the timeline. I stay current on the tools and technologies reshaping how creative work gets made. More importantly, I know when to use them and when the work calls for something tech can never replicate.

I've run my own independent practice alongside staff roles, agency gigs, and everything in between for most of my career. That means I've done the work at every level, from brand strategy and creative direction down to the production details most senior people hand off. I bring that full range to every engagement, whether it's a single project or an ongoing relationship. Whatever you're working on, I've probably done something like it before, and I’m willing to bet that I know how to make it good.