When Mona Johnson and Jaret Foster announced that they had gone all-in and founded their dream business together – a Portland-based culinary event space and boutique catering company, they asked us if we'd help build their brand for them. We jumped at the chance.
Translated from French, the word Tournant means revolving; a term used for the jack-of-all-trades in professional kitchens, and a reference that gets at Jaret & Mona's modern assortment of food experiences that saturate all five senses.
Pulling from the inspiration embedded in their unique, often wood-fired cooking style, their respect for details, and the name itself, we created a hand-painted brush script for their logo, paired with earth-inspired tones and visual styles that give their brand identity an elegant gravity.
As part of a project spanning over two years, we partnered with Nike's Sustainable Ventures team to design, produce, and launch a new sub-brand called Back Your Block.
The platform revolved around sustainability and community engagement initiatives ranging from grant-making efforts for underserved youth across the US, to creating a network of drop-boxes for used sneakers to be recycled and used to build basketball courts and playgrounds for kids without access to open spaces to play.
Partnering with local community leaders and Nike Factory Stores in each city, our team also produced and managed a series of large-scale events organized to give back to the communities that had helped support the educational and recreational initiatives for the kids in their area.
Our partnership with Northwest Rafting Company, based in Hood River, Oregon, was forged through a common interest in environmental conservation, Oregon's unique river system, and straight-up envy of their commitment to world-class wilderness adventure.
NWRC came to us to redesign the group of websites that their business relies on to manage and grow the marketing, booking, outreach, and education efforts that make their award-winning whitewater outfitter brands thrive.
Over the last three years, we’ve collaborated with NWRC on improvements to nearly every aspect of their web experience, from design and usability to mobile and search optimization.
“The team at Totally are highly competent and easy to work with. They know web design inside and out. Highly recommended!!”
–Zachary Collier, Owner, Northwest Rafting Co.
The Native Arts and Cultures Foundation (NACF) is a Native-led philanthropic organization dedicated exclusively to the perpetuation of American Indian, Alaska Native and Native Hawaiian arts and cultures nationwide. As one of our longest creative partnerships, we've been honored to lead branding, digital strategy, web design and development, advertising, and integrated marketing initiatives for the Foundation, and the artistic community at the heart of its mission.
Oregon Manifest’s Bike Design Project was an ambitious campaign and design contest that paired design teams with bicycle craftsmen in five major US cities to imagine and prototype radically innovative new urban utility bike concepts. Once unveiled, the concepts were put to a public vote online, with Fuji Bikes ready to begin production of the winning bike. The overall goals were to enhance public awareness of urban cycling as a transportation alternative and spark innovation in the market for commuter-specific bikes.
The entire project was heavily web and social media driven, and it needed a well-rounded hub for sharing info about the campaign as well as news from national publications like Fast Company, weekly sponsor contest updates, and social feeds to keep the design teams and the project’s followers up to date while encouraging engagement across the board. Crucially, the site would also serve as the platform for the final public vote that would ultimately decide the favorite bike and the winning design team.
As the digital creative team for Oregon Manifest, we created a site that was accessible, loaded with important and up to date information and media, tied together critical social and news media feeds, with a robust custom web voting system in a single cohesive mobile-first package.
We worked with award winning glass studio, Esque, to create a living brand identity by unifying their physical, experiential, and digital tools. This included a new website and online store, product photography, social video content, print marketing materials, and an overarching brand strategy that connected them all together.
One elegant example of our overall effort to sync-up the entire Esque brand as an interconnected and sustainable living system, was the designing of a custom fabricated steel branding iron, as a waste reduction and packaging efficiency solution.
Utilizing their already roaring glass ovens to heat up the steel, the irons are used to sear the Esque logo onto outgoing shipping crates, product binders, and anything else that had previously required a seemingly never-ending supply of additional packaging and printing materials, which had been historically wasteful, expensive, and time consuming to manage. As the cherry on top of this holistic strategy, the symbolism of fire, heat, and their juxtaposed power to render both beauty and scars tells a meaningful story about the essence of what has always set Esque apart.
Here's a video of Andi and Justin hard at work in their Portland, Oregon studio, featured on Cool Hunting.
Our partnership with Portland's ChefStable Group has resulted in a number of exciting projects in the city's burgeoning culinary industry.
Our most recent is a craft bottle shop and taproom located in Portland's West End neighborhood, for which we were asked to design a brand system that unified the new identity, marketing tools, website, and the interior environment.
One of the Pacific Northwest's most highly rated restaurants came to us for help reinventing their online brand and experience for their guests, who were increasingly, and almost exclusively visiting the site on their phone. We updated their brand identity, modernized their web platform, and distilled its content and functionality down to an accessible, enjoyable experience that can be fully realized with just one thumb from any device.
The Community Cycling Center is the non-profit community resource for all things cycling in America's most active and progressive bicycle city. We were invited to lead the development of their new online hub, store, and digital resource center as part of their complete brand refresh.
Completely redesigned and redeveloped, the site showcases the Cycling Center's extensive outreach and community partnership programs, maintains their catalog of bike resale inventory, and stays fresh with news and event info. #pedalstothepeople
We were invited to partner with the team behind some of Portland's finest restaurants to create the digital experience for their new Belgian-style brasserie, La Moule. In collaboration with artist Damien Gilley, the brand identity's moody, innuendo-infused atmosphere was translated from physical to digital environments. We also developed a simple custom menu management system that allows the La Moule staff to quickly and easily update their fresh seasonal menu on-the-fly from any device.
D Street Village is the result of a neighborhood renaissance in Portland, Oregon's Southeast district that revived a former country western saloon where Johnny Cash used to play. We partnered with the developer and architect to give it a new identity that celebrated its legacy while bringing it into the 21st century, including: logo, architectural signage, posters, apparel design, website and online leasing tools.
United Capital, a national financial advisory firm, needed a way to better organize and deliver the rich and diverse flow of internal communication that fed their company culture: a plethora of announcements, events, case studies, metrics, statistics, videos, and more. With 500 employees in offices scattered across the US, keeping everyone in sync was an important challenge, but too often the result was employee inboxes full of unread emails. To address this, they came to us for help in creating a central employee hub on the web, a single, private destination for all information and media to be shared and viewed by their employees, accessible from any device with an internet connection.
We created and launched UC Home, a comprehensive employee portal designed and customized to United Capital’s specific use cases, an inviting place for their communications team to share a wide variety of content and multimedia with the rest of the company while also collecting interaction and feedback from users via comments, ratings, and polls.
Due to the sensitive nature of the business and financial information handled by the company, it was critical that the portal be completely private and secure, so we implemented a Single-Sign-On layer that integrates with their existing Active Directory user structure via SAML and an HTTPS connection to keep employees logged in, hide the site from public eyes, and ensure that all activity is safely encrypted.
Intended for use in the office, in the field, and everywhere in between, the site’s responsive design was thoroughly optimized for mobile usage. Everything is managed via a customized admin area and all the content and media can be maintained and updated by non-technical staff.