As part of the company-wide In It For Good brand marketing campaign, and in collaboration with Metropolitan Group, Zero Waste announced New Seasons Market’s status as a zero waste company as verified by Portland State University’s Community Environmental Services. The campaign included in-store displays, buttons, stickers, social media strategy, and full campaign microsite.
Bee Part of the Solution was New Seasons Market’s initiative to address the problem of colony collapse amongst bees and to bring awareness to this issue. It was part of the In It for Good campaign and was implemented in stores with signage, buttons, banners, social strategy and campaign microsite.