As part of a project spanning over two years, we partnered with Nike's Community Impact team to design, produce, and launch a new sub-brand called Back Your Block.
The platform revolved around sustainability and community engagement initiatives ranging from grant-making efforts for underserved youth across the US, to creating a network of drop-boxes for used sneakers to be recycled and used to build basketball courts and playgrounds for kids without access to open spaces to play.
Partnering with local community leaders and Nike Factory Stores in each city, our team also produced and managed a series of large-scale events organized to give back to the communities that had helped support the educational and recreational initiatives for the kids in their area.