Oregon Manifest’s Bike Design Project was an ambitious campaign and design contest that paired design teams with bicycle craftsmen in five major US cities to imagine and prototype radically innovative new urban utility bike concepts. Once unveiled, the concepts were put to a public vote online, with Fuji Bikes ready to begin production of the winning bike. The overall goals were to enhance public awareness of urban cycling as a transportation alternative and spark innovation in the market for commuter-specific bikes.
The entire project was heavily web and social media driven, and it needed a well-rounded hub for sharing info about the campaign as well as news from national publications like Fast Company, weekly sponsor contest updates, and social feeds to keep the design teams and the project’s followers up to date while encouraging engagement across the board. Crucially, the site would also serve as the platform for the final public vote that would ultimately decide the favorite bike and the winning design team.
As the digital creative team for Oregon Manifest, we created a site that was accessible, loaded with important and up to date information and media, tied together critical social and news media feeds, with a robust custom web voting system in a single cohesive mobile-first package.