When Mona Johnson and Jaret Foster founded their unrestaurant slash experience-based culinary company, they asked us if we'd help build their brand with them. We jumped at the chance because they're not only dear friends, but also happen to be the very best at what they do.
From Tournant’s About Page:
Food, Fire, Nature, Togetherness
Jaret and Mona love food and feeding people. After years spent cooking in restaurants on both coasts, they met while working at Portland Farmers Market, where their passion for community, cooking from the source and one another blossomed.
Tournant is a French word meaning turning point or watershed moment. With Tournant, Jaret and Mona have sought to create something meaningful and new. Their seminal farm-to-fire approach to cooking celebrates time, place and purpose. Often served outdoors in nature, their meals are guided by the seasons and local bounty from land and sea. Though ephemeral, these dining experiences create space for guests to slow down, connect, savor the moment, and create lasting memories.
Also translating to turning or revolving, the name is meant to capture the multifaceted nature of Tournant’s offerings, which include imaginative and immersive dining experiences, bespoke events for private clients, partners and brands, a charming dining room for gatherings and collaborations in Dayton, Oregon, open-fire cooking classes, and slow food and lifestyle retreats held around the globe.
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Pulling from the inspiration embedded in their unique wood-fired cooking style, their respect for details, and the name itself, we created a hand-painted brush script for their logo, paired with earth-inspired tones and visual styles that give their brand identity an elegant gravity. We also designed and developed marketing materials, signage, as well as their website and event ticketing system.
Photography: Eva Kosmas Flores & Christiann Koepke