Oregon Manifest's Bike Design Project was an ambitious design contest that paired design teams with bicycle craftsmen in five major US cities to imagine and prototype radically innovative urban utility bikes. Once unveiled, the concepts went to a public vote -- with Fuji Bikes ready to put the winner into production. The stakes were real, the coverage was national, and the goal was to shift public perception of urban cycling as a legitimate transportation alternative.

The Work

The project lived and died online, so the digital platform had to do a lot of heavy lifting -- campaign hub, media aggregator, sponsor content, social feeds, press coverage from outlets like Fast Company, and critically, the custom voting system that would ultimately decide the winning design. I led the digital creative, building a mobile-first site that pulled all of those threads into a single cohesive experience and carried the contest from launch through the final vote.

Takeaway

Design, competition, cycling, and civic energy -- all on one website that actually had to work when it counted.