Tournant is an unrestaurant -- an experience-based culinary company founded by Jaret Foster and Mona Johnson that defies easy categorization. Farm-to-fire dining in nature, bespoke private events, open-fire cooking classes, slow food retreats around the globe. They're also dear friends, and happen to be the very best at what they do. When they asked me to help build their brand, I didn't hesitate.

The Work

The brand needed to carry the same elegance, intention, and elemental honesty as the experiences themselves. Drawing from their wood-fired cooking style, their reverence for detail, and the name's French roots -- "turning point," "watershed moment" -- I led the development of a hand-painted brush script logo done by the great Sean Garrison, paired with earth-inspired tones and visual language that gives the identity an elegant gravity. From there I designed and developed their full marketing materials, signage, website, and event ticketing system. I stayed on as their brand manager after that for three additional years and had some of the best times of my career.

Takeaway

Some projects are just pure joy… the best people doing something genuinely beautiful, and the privilege of helping simply tell the story.

Photography: Eva Kosmas Flores & Christiann Koepke